SOON-AIK CHIEW ่ฃ้ ็
๐ป๐๐ ๐ต ๐ฒ๐พ ๐ฐ๐ท ๐บ๐ธ
Hey there!
๐ผ I'm a product manager from Malaysia and digital strategy consultant around Asia, with 1-year stint in South Korea as exchange student, teacher & entrepreneur.
๐ I love maximizing potentials of individuals, businesses and organizations, by reducing frictions and focusing on things that matter.
๐ Sports | Tea | Multi-lingual: Bahasa, Mandarin, Cantonese, Hokkien
๐๏ธ YSEALI Professional Fellow (Economic Empowerment) | UCL Global Policy Fellow
Things I Do.
UX | Product | Marketing | HR | BizDev | Startup
๐ Chief Product Officer @ Softinn (2017-Now)
Softinn Solutions, a Melaka-based travel tech startup that provides cloud reservation system for boutique hotels and homestay.
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Softinn strives to serve all the hotels and lodges that you might have missed in ASEAN, making it easy for them to manage rooms and improve sales revenue, without heavy IT investment. We also run travel marketplace LetsGoHoliday.my
๐ต๏ธโโ๏ธย Consultant @ Netizen Experience (2013-2017)
At the age of 22, I was one of the youngest UX (user experience) consultants in Asia with Netizen Experience, and have been providing expertise to enterprises in Asia to improve business performance with user-centered design approaches.
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Early team member, Product & Marketing Lead @ NetizenTesting.com
๐ Project Experience
Main clients: media conglomerates, bank groups, and public sectors.
- Most visited local streaming site
- Award winning online banking service in ASEAN
- Luxury O2O shopping in China
- Digital Government/Public sector: GovTech Singapore, TalentCorp, MDEC
- on: Citizen Engagement, Education (Teachers, and Grad Students), B40 Empowerment, Enterprise Development
- More..
๐ค Community | Volunteer
Mentor @ programmes by MDEC, MaGIC, Echelon, Telenor & more, in Malaysia, Thailand, South Korea.
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Startup Melaka - Started a community group to connect entrepreneurs and doers in/from Melaka.
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Melaka Smart City Advisory Council (SCAC) - Special assistant to the Chairman.
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TEDxPetalingStreet - Organizing Commitee of the largest Chinese TEDx outside Greater China Region.
Recently.
My Thoughts.
2020:
- Product Management & How It Works for a Techย Startup in Malaysiaโ
- UX Guide for Business in 2020, & more on Netizen Blog
- Entrepreneurship By Default: SMEs, MNCs, NonProfits, Governments
2019:
- Podcast: Startup Ecosystem & YSEALI Professional Fellowship @ San Diego on Tacos & Tech, Spotify
- How a nonprofit TEDx event adopted digital marketing (& how you can do it too) on Medium
- Melaka Startup Community & Ecosystem on Startup Melaka blog
2018:
- 5 Years of Growth in 20s: Work Hard, Stay Kind, Get Lucky [Part 1: Entering Startup] on Medium
- 7 free tools to boost your productivityย on Linkedin
2015:
- Startup/Digital Marketing 2.0: Growth Hacking thru UX on Slideshare (100,000+ views)
2014:
- Newbie UX: something I learn about UX: Business vs Design on Slideshare
- Why Startups & Enterprises should invest in UX? on Yahoo
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@soonegg
from Canon 350D to Huawei P9
Words I Live By.
"Success"
by Ralph Waldo Emerson
What is Success?
To laugh often and much;
To win the respect of intelligent people and the affection of children;
To earn the appreciation of honest critics and endure the betrayal of false friends;
To appreciate beauty;ย To find the best in others;
To leave the world a bit better, whether by a healthy child, a garden patch or a redeemed social condition;
To know even one life has breathed easier because you have lived;
This is to have succeeded.#POWER playlist
Let's talk!
Connect with me via social media account above or Whatsapp me.
Soon-Aik ยฉ 2019