Product Manager | Consultant | Entrepreneur | Volunteer

    Hey there! I'm a product manager from Malaysia and digital strategy consultant around Asia, with 1-year stint in South Korea as exchange student, teacher & entrepreneur.


    I love maximizing potentials of individuals, businesses and organizations, by reducing frictions and focusing on things that matter. Sports, tea lover, multi-lingual.

  • Things I Do.

    UX | Product | Marketing | HR | BizDev | Startup

    🛅 Chief Product Officer @ Softinn (2017-Now)

    Softinn Solutions, a Malacca-based travel tech startup that provides free cloud reservation system for boutique hotels and homestay.


    Softinn strives to serve all the hotels and lodges that you might have missed in ASEAN, making it easy for them to manage rooms and improve sales revenue, without heavy IT investment.

    🕵️‍♂️ Consultant @ Netizen Experience (2013-2017)

    At the age of 22, I was one of the youngest UX (user experience) consultants in Asia with Netizen Experience, and have been providing expertise to enterprises in Asia to improve business performance with user-centered design approaches.


    Early team member, Product & Marketing Lead @ NetizenTesting.com

    📝 Project Experience

    Main clients: media conglomerates, bank groups, and public sectors.

    • Most visited local streaming site, 
    • Award winning online banking service in ASEAN
    • Luxury O2O shopping in China.
    • Digital Government/Public sector: GovTech Singapore, TalentCorp, MDEC
    • on: Citizen Engagement, Education (School Teacher, and Grad Student), B40 Empowerment, Enterprise Development
    • More..

    🤝 Community | Volunteer

    Mentor @ programmes by MDEC, MaGIC, Echelon, DTAC & more, in Malaysia, Thailand, South Korea.


    Startup Melaka - Started a community group to connect entrepreneurs and doers in/from Melaka.


    Melaka Smart City Advisory Council (SCAC) - Special assistant to the Chairman.


    TEDxPetalingStreet - Organizing Commitee of the largest Chinese TEDx outside Greater China Region.

  • Words I Live By.


    by Ralph Waldo Emerson


    What is Success?

    To laugh often and much;

    To win the respect of intelligent people
    and the affection of children;

    To earn the appreciation of honest critics
    and endure the betrayal of false friends;

    To appreciate beauty;
    To find the best in others;

    To leave the world a bit better, whether by
    a healthy child, a garden patch
    or a redeemed social condition;

    To know even one life has breathed
    easier because you have lived;

    This is to have succeeded.

  • @soonegg

    from Canon 350D to Huawei P9

  • #POWER playlist

  • Let's talk!