Things I Do

UX | Product | Marketing | HR | BizDev | Startup | Community

Pitching @ K-Startup Grand Challenge Final

🛅 Chief Product Officer @ Softinn (2017-2020)

Softinn Solutions, a Melaka-based travel tech startup that provides cloud reservation system for boutique hotels and homestay.

Softinn strives to serve all the hotels and lodges that you might have missed in ASEAN, making it easy for them to manage rooms and improve sales revenue, without heavy IT investment.

I led a team of developers, product managers and designer.

We also run travel marketplace

🕵️‍♂️Consultant @ Netizen Experience (2013-2017)

At the age of 22, I was one of the youngest UX (user experience) consultants in Asia with Netizen Experience, and have been providing expertise to enterprises in Asia to improve business performance with user-centered design approaches.

Early team member, Product & Marketing Lead @

I conducted more than 300 usability tests, and blog regularly on Netizen Blog about UX & Digital Transformation.

Main clients: media conglomerates, bank groups, and public sectors.

  • Most visited local streaming site

  • Award winning online banking service in ASEAN

  • Luxury O2O shopping in China

  • Digital Government/Public sector: GovTech Singapore, TalentCorp, MDEC

  • on: Citizen Engagement, Education (Teachers, and Grad Students), B40 Empowerment, Enterprise Development

  • More..

Mentoring @ Global Startup Youth ASEAN

🤝 Community | Volunteer

Mentor @ programmes by MDEC, MaGIC, Echelon, Telenor & more, in Malaysia, Thailand, South Korea.

Startup Melaka - Started a community group to connect entrepreneurs and doers in/from Melaka. I curate resources here.

Melaka Smart City Advisory Council (SCAC) - Special assistant to the Chairman.

TEDxPetalingStreet - Organizing Commitee of the largest Chinese TEDx outside Greater China Region.

🎖️ YSEALI Professional Fellow (Economic Empowerment) | UCL Global Policy Fellow

Wanna Talk? Sure..